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1 approach
1. n1) подход, метод2) pl подступы•to champion an approach — выступать за какой-л. подход
to make an approach — вступать в контакт, завязывать отношения
to soften one's approach to smth — смягчать свой подход к чему-л.
- all-inclusive approachto take an approach — придерживаться какого-л. подхода, применять какой-л. метод
- alternative approach
- approach to a problem
- approach to policy making
- balanced approach
- biased approach
- blanket approach
- bureaucratic approach
- businesslike approach
- carrot-and-stick approach
- case-by-case approach
- cautious approach
- class approach
- coherent approach
- combined approach
- common approach
- comprehensive approach
- concerted approach
- conciliatory approach
- concrete approach
- conscious approach
- consensual approach
- constructive approach
- coordinated approach
- creative approach
- critical approach
- democratic approach
- departmental approach
- dialectical approach
- diplomatic approach
- divide-and-rule approach
- dynamic approach
- economic approach
- effective approach
- environmentally sound approach
- equitable approach
- even-handed approach
- flexible approach
- forecasting approach
- formalist approach
- forthright approach
- fresh approach
- fuzzy approach
- general approach
- global approach
- gradualist approach
- hard-line approach
- heavy-handed approach
- historical approach
- holistic approach
- impartial approach
- incremental approach
- individual approach
- informal approach
- integrated approach
- interdisciplinary approach
- kid-glove approach
- liberalized approach
- lop-sided approach
- low-keyed approach
- metaphysical approach
- multilateral approach
- multipronged approach
- new approach
- nonrealistic approach
- nonviolent approach
- on the approaches to a city
- one-sided approach
- open approach
- overall approach
- package approach
- partial approach
- personal approach
- petty-minded approach
- phased approach
- piecemeal approach
- pluralistic approach
- politically effective approach
- positive approach
- practical approach
- pragmatic approach
- principled approach
- priority approach
- proper approach
- rational approach
- realistic approach
- rethink of smb's approach to smth
- revolutionary approach
- rigid approach
- scholarly approach
- scholastic approach
- scientific approach
- sectorial approach
- separate approach
- simplified approach
- soft approach
- softly-softly approach
- stage-by-stage approach
- statistical approach
- step-by-step approach
- theoretical approach
- tolerant approach
- tough approach
- traditional approach
- umbrella approach
- unbiased approach
- unified approach
- uniform approach
- unofficial approach
- unrealistic approach
- unscientific approach
- utilitarian approach
- wait-and-see approach 2. vобращаться (к кому-л. с просьбой, предложением); вступать в контакт; вступать в переговоры -
2 approach
приближение, подход; сближение; заход на посадку; приближение к срыву [к сваливанию]; метод ( исследования) ; подходить, приближать(ся); заходить на посадку180-degree overhead — заход на посадку над ВПП с разворотом на 180° перед приземлением
360-degree overhead approach — заход на посадку с разворотом на 360° над ВПП (со снижением по спирали)
6-degree final approach — заход на посадку по глиссаде с углом 6° к горизонту
approach on the deck — разг. выход на цель на минимальной высоте
approach to the throat of a nozzle — суживающаяся [докритическая] часть сопла
automatic direction finder approach — заход на посадку с использованием автоматического радиокомпаса
fully coupled automatic approach — автоматический заход на посадку по сигналам курсоглиссадной системы
simulated engine-out missed approach — имитация ухода на второй круг с одним неработающим двигателем
very high-frequency omnirange approach — заход на посадку по системе ВОР [с использованием маяков системы ВОР]
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3 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
4 operation
1) работа; функционирование2) матем. действие3) эксплуатация4) (технологическая) операция; процесс; цикл ( обработки)6) управление7) вчт. операция; команда8) предприятие•-
abnormal operation
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acquisition operation
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aerial operation
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aerial survey operation
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aerial work operation
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aerobatics operation
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aerospace operations
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air-bumped-and-rinse operation
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aircraft operations
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air-lift well operation
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airport facilities operation
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alignment operation
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all-weather operations
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AND operation
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approach operation
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arithmetic operation
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artificial-lift well operation
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associated fire control operation
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asynchronous operation
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attached operation
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attempted operation
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attended operation
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authorized operation
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automated operation
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automatic block operation
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averaging operation
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background operation
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batch operation
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bidirectional operation
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bilevel operation
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binary operation
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bistable operation
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bitwise operation
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bit operation
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blanking operation
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blasting operation
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blocking-off operation
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bookkeeping operations
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Boolean operation
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both-way operation
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brake test operation
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braking operation
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branch operation
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breaking operation
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bytewise operation
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byte operation
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cable operation
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Carnot operation
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carrier-recovery operation
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cation-anion operation
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caving operations
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cavitation-free operation
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centralized operation
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channel operation
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check operation
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chipping-and-hauling operation
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class A operation
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class B operation
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class C operation
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climb to cruise operation
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closing operation
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CNC operation
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cocurrent operation
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coded operation
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co-frequency operation
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cold end operation
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commercial operation
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comparison operation
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complete operation
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concurrent operation
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conjunction operation
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continual harvesting operations
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continuous operation
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continuous-wave operation
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control operation
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counter-current operation
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critical operation
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cutting operation
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cycle operation
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declarative operation
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decrement operation
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demonstration operation
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dependent manual operation
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dependent power operation
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diplex operation
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disjunction operation
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diversity operation
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docked operation
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docking operations
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domestic operations
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double-track operation
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dredging operations
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dressing operation
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drifting operation
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drilling and blasting operations
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drilling operation
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dual operation
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dual-point operation
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duplex operation
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dyadic operation
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emergency operation
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engine run-up operation
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en-route operation
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except operation
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exclusive OR operation
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experimental operation
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explosionproof operation
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face operations
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fail-safe operation
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fail-soft operation
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failure-free operation
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false operation
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fault tolerant operation
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faulty operation
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felling operation
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ferry operation
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field operation
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final felling operations
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finite reflux operation
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fire control operation
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fixed-cycle operation
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fixed-point operation
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flashing operation
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floating-point operation
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flowing well operation
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foreground operation
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forest harvesting operations
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free-flier operation
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free-flying operation
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freight operation
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fretting operation
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fringe operation
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full tree operations
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full-duplex operation
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gas-lift well operation
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gate operation
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general aviation operations
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generic operation
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get-home engine operation
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half-duplex operation
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hands-off operation
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harvesting operations
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hauling operation
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helicopter logging operation
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high-gain operation
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high-speed operation
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hot end operation
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hot-stick operation
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housekeeping operation
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hydropacker plunger lift well operation
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idling engine operation
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IF-THEN operation
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illegal operation
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impeded harmonic operation
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implication operation
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in-channel operation
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increment operation
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independent manual operation
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individual-point operation
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indoor operation
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infinite reflux operation
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in-phase operation
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input/output operation
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instruction operation
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instrument flight rules operation
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integer operation
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international operations
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iterative operation
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jump operation
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kernel operation
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kiln operation
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lagging power factor operation
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landing operation
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large-scale space operations
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large-signal operation
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leading power factor operation
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leveling operation
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level-off operation
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linear operation
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lock-on operation
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logging operations
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logical operation
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loop operation
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low flying operation
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low-effort operation
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low-gain operation
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lumbering operation
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machine operation
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machining operation
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maintenance operation
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manual operation
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marginal operation
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measuring operation
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mechanical operation
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mechanized logging operations
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melting operation
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mill operation
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minimally-manned operation
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minimal operation
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model operation
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monadic operation
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monostable operation
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move operation
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multicarrier operation
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multimode operation
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multiple operation
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multiple-stream operation
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multiple-unit operation
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multiplex operation
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NAND operation
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no operation
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no-load operation
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noncentralized operation
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noncommercial operations
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noncondensing operation
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nonextraction operation
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nonfailure operation
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nonresiduum operation
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nonscheduled operations
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nonslagging operation
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NOR operation
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normal pump operation
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NOT operation
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NOT-AND operation
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NOT-OR operation
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off-design operation
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off-line operation
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one-shot operation
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one-step operation
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on-line operation
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on-off operation
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open-air operation
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open-hearth operation
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opening operation
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OR operation
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outdoor operation
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overburden operations
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packet-mode operation
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packet-switching operation
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parallel operation
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partial reflux operation
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passenger operations
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peak load operation
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pleasure operation
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point operation
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point-to-point operation
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positioning operation
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post-drill operation
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post-fault operation
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power patrol operation
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power station operation
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power system operation
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practice operation
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predrill operation
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primitive operation
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products pipeline operation
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pull-in operation
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pulse laser operation
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pulsed operation
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punched tape operation
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push-pull operation
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push-push operation
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quadrature operation
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quantizing operation
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quarry operation
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rafting operation
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read operation
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real-time operation
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refusing operation
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remote operation
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rendezvous operations
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repetitive operation
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rescue operations
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reservoir operation
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retarder operation
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rotorcraft operations
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rough engine operation
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run-of-river operation
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scale operation
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scheduled operation
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search operation
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self-contained and self-monitored operation
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semifinish operation
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sensory operation
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settling operation
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shift operation
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shunting operation
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signal operation
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simplex operation
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simultaneous operation
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single-block operation
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single-contact operation
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single-mode operation
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single-pulse operation
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single-step operation
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sinking operation
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slag-free operation
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slag-tap operation
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slightly manned operation
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small-signal operation
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solo supervised operation
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solo operation
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speed range operation
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spike operation
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stable operation
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staggered-parallel operation
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standby operation
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starting engine operation
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start-stop operation
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staying operation
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steady operation
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steaming operation
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steelmaking operation
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step-and-repeat operation
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step-by-step operation
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stitch transfer operation
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stone-free operation
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storage operation
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straight gas-lift well operation
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string operation
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studio operation
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stump wood operation
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suppressed-carrier operation
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switch operation
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switching operation
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synchronous operation
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tap-change operation
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taxing operation
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terminal operation
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test operation
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thinning operations
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threading operation
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throttled engine operation
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timber-harvesting operations
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total reflux operation
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touchdown operation
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track-while-scan operation
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training operation
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transfer operation
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transient operation
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tree length operations
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trial operation
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trouble-free operation
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turbine operation
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two-shift operation
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two-vessel operation
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typical operation
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unary operation
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unattended operation
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unauthorized operation
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underground operation
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undocked operation
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undocking operations
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uninterrupted operation
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unmanned operation
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unthrottled engine operation
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variable-load operation
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vertical rotorcraft operation
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water-system operation
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well operation
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whole tree operations
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wide-open throttle operation
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word operation
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working operation
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write operation
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yard operation
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year-round operations
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